AND THE RANN BEGINS

Hello friends , this is in continuation to my previous post titled ” And The Padma Shree Goes to : Part 1 “. Here I am going to discuss the unnecessary special treatment given by the media to the filmstars . I always ask a question to myself that why always the filmstars are given a VIP treatment by the media. Is the media working for them only ? Are the journalists being paid - off by them ? Why the starving and ailing farmers of Bundelkhand don’t catch an eye of media ? Why the endangered tiger has not got any media attention ? Why a Yoga teacher other than BABA RAMDEV has not become so much popular ? A very simple answer to all these questions is BUSINESS & PROFIT. As actress Neha Dhupia once said that only SEX & SHARUKH sell in bollywood , I would like to say that only BOLLYWOOD & LIMELIGHT sell in Media.

Everybody knows that whenever a gossip of sweet memories of the BACHCHANS and the OBEROIS is aired the TRP’s always shoot up. By telecasting the grave condition of a farmer or a dying tiger , one cannot achieve skyrocketing TRPs. The TRPs are completely based on MASALA. If your news has some CHATPATA Masala content then only you can sell your story in the market otherwise you have to sit empty handed like the ailing DOORDARSHAN.

The special reports & programmes of the news channels mainly contain news from Bollywood , Sports and Astropredictions of solar eclipse by some JYOTISHI or TANTRIK BABA . Nobody airs a program for the betterment of our 3^rd grade primary education system , 5^th grade rural health & hygiene facilities. No news channel broadcasts a special program for AIDS awareness. The efforts of the people working in the field of AIDS awareness always get unnoticed.

There is no place for highlighting the efforts & achievements of people like Dr. Ram Madhav of NGO PRATHAM who has changed the face of education in India. In this regard I would like to appreciate CNN - IBN for conferring the INDIAN OF THE YEAR award to Dr. Madhav. The electoral campaign ” JAGO RE “ remained only an advertisement. Had it not been sponsored by TATA - TEA , it would have been creating awareness only on some local channel.

At last I would like to request the media not to play with the sentiments of AAM-AADMI. The actors should not be adored as GOD since they also fall under the category of tax payers like us. News means North East West South , so instead of eying at Bollywood i.e. West the media should also pay some attention to other directions and fields.